LinkedInThreadsThreadsInstagramBlueskyBluesky
+13104006735
me@nrek.co

nrek

About nrek

A seasoned technology leader with 25+ years of experience, Enrique specializes in scalable architectures, product strategy, and business operations. He has led high-performance engineering teams and built cutting-edge solutions that drive growth, efficiency, and market leadership. His expertise in data-driven decision-making and emerging technologies ensures businesses stay ahead in a rapidly evolving digital landscape.

Change, Growth, and Exploration

I’m taking a moment to reflect on a year that was equal parts adventure, challenge, and innovation—both personally and professionally.

New Beginnings: From Coast to Coast

I started the year in Virginia, balancing home renovations with running my business. But by spring, it was time for a change. My dogs and I packed up and drove cross-country to Oregon, embracing the open road and the excitement of starting fresh. Since June, I’ve been settling into life here—new […]

2025-01-17T21:24:15+00:00
Read More

Overselling Your Start-Up

When pitching your startup to investors, it can be tempting to make your business sound too good to be true. However, overselling your business can lead to disappointment and mistrust if you fail to live up to expectations. Investors are looking for realistic and achievable business plans, not just a flashy presentation.

Here are some tips on how to avoid overselling your business when raising funds from seed and angel investors:

  • Be honest and straightforward. Stick to […]
2023-05-15T04:58:35+00:00
Read More

How to Launch an Online Product

Twenty-five years is a long time to do something; especially on the internet. “Back in my day” we had to use Real Media Encoder on MiniDV footage to compress videos into a handful of pixels so that people with 56kbps modems could watch little moving pictures on table-designed web pages over their AOL or NetZero connections.

Thankfully, technology has advanced and things have changed. Unfortunately, for a vast majority of people looking to get into the […]

2023-04-13T16:34:46+00:00
Read More

The Gig Economy

About 6 years ago I had an idea for a gig work app focused on tourism. The idea is rooted in the fact that physically demanding jobs are becoming largely automated or optimized. While automation and quality-of-life improvements in the workforce are great, they also greatly reduce the required personnel needed to operate businesses while still maximizing returns. It’s a problem on a macro scale, and it’s felt in the modern job market constantly.

Gig work […]

2023-03-07T18:27:18+00:00
Read More

Welcome!

The year is 2008, personal blogs are enormous. Everyone has a website of their own and something to say. If you write it – they will come. Fast forward a few Tiks. Transient social content, shortlived video quips, soundbites, gaslighting headlines, and easy content are where most of the attention goes on today’s internet.

Centralized platforms that monetize user-generated content at scale, providing discoverability in trade for ad revenue and pageviews, took the stage. Now, the […]

2023-03-07T18:27:18+00:00
Read More
Go to Top