Durable Products Are Built to Change
Complex products rarely arrive fully formed. The trick is not to prevent change, but to build a workflow that lets the product evolve without turning every discovery into a rewrite.
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Writing
Technology without the theater.
Software, AI, founders, systems, markets, and the recurring gap between a good idea and what survives implementation.
Chat Escape Room (CER) Games
On CER Games, engineered confusion, and turning a livestream community into the game itself.
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Behind the Curtain: How I Actually Work With AI
The tools matter, but the real advantage comes from turning business requirements into durable context, executable plans, verified work, and shared project memory.
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Your Backlog Is Not a Product Strategy
What happens inside a product team when leadership does not make clear decisions, and how a non-technical founder can become the source of clarity.
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Overselling Your Startup Is More Dangerous Than Underselling It
Investors expect ambition. What they do not expect is to discover that the founder cannot distinguish ambition from evidence.
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If You Build It, No One Cares
AI has made software dramatically easier to produce. It has done almost nothing to make people want what gets produced.
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Most Technical Problems Arrive Wearing Business Clothes
The bug may be real. The failed deployment may be real. The missed deadline may be real. But the cause often began long before anyone opened the code.
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AI Is a Mirror
AI-generated code often looks more sophisticated than the thinking behind it. That does not mean the thinking has improved.
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2025: Getting My Shit Together
A year of building a home with Andrea, caring for three small dogs, getting lost around Oregon, restoring old things and recovering parts of myself I had allowed to become much too small.
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