Enrique Gutierrez is a technologist, founder, systems architect, and engineering leader writing about software, AI, product execution, business, and the realities behind building technology.https://nrek.co/https://nrek.co/writing/overselling-your-startup-is-more-dangerous-than-underselling-it/https://nrek.co/writing/overselling-your-startup-is-more-dangerous-than-underselling-it/Investors expect ambition. What they do not expect is to discover that the founder cannot distinguish ambition from evidence. Tue, 28 Jul 2026 00:00:00 GMTStartup ThoughtsStartupsPitchingProduct Launcheshttps://nrek.co/writing/if-you-build-it/https://nrek.co/writing/if-you-build-it/AI has made software dramatically easier to produce. It has done almost nothing to make people want what gets produced.Sun, 26 Jul 2026 00:00:00 GMTAI and AutomationAIengineeringjudgmenthttps://nrek.co/writing/most-technical-problems-arrive-wearing-business-clothes/https://nrek.co/writing/most-technical-problems-arrive-wearing-business-clothes/The bug may be real. The failed deployment may be real. The missed deadline may be real. But the cause often began long before anyone opened the code.Fri, 20 Mar 2026 00:00:00 GMTSoftware and Systemssystemsleadershipdeliveryhttps://nrek.co/writing/ai-is-a-mirror/https://nrek.co/writing/ai-is-a-mirror/AI-generated code often looks more sophisticated than the thinking behind it. That does not mean the thinking has improved.Sun, 15 Feb 2026 00:00:00 GMTProduct and BusinessAIdistributionproduct